THE TRAFFIC SCHOOL
Build Your Unique
Website Traffic Strategy
A well-rounded website traffic plan includes strategies in each of four pillars: Organic Inbound (like SEO and social media), Organic Outbound (like selling in the DMs), Paid Traffic (like boosted posts), and Partnership Traffic (like collaboration and podcast guesting).
Each quarter in Traffic School we focus on one of these pillars, break it down into easy steps, and build out your killer traffic strategy.
Knowledge + Action!
$50/mo includes: spreadsheets, templates, instructions, accountability threads, hot seat coaching, guest experts, challenges, and more.
if you build it...you still need to bring people to it.
Is there a lack of action on your website?
Many online entrepreneurs struggle with getting enough people to their website (and then when people do come, they disappear without so much as a hello!)
If you have a website ready to collect leads, you need a traffic strategy. The best strategy is spread out among the four main types, but most of us are only utilizing one...the one that's in our comfort zone.
Traffic school is about helping you add in the other aspects of traffic so that your strategy is well-rounded and optimized to get you the results you want.
And if you DON'T yet have a website ready to collect leads, you can check out my done-for-you in a day funnel builds here.
Before Traffic School:
Not sure where to put your marketing effort because you don't know what's working
Feel like you have so much awesome stuff that no one is seeing
Starting to wonder why you even have a website
How do I know if my funnels are working?
Enrolled In Traffic School:
Learn how to measure what's working and what's not and track your results
Utilize all four types of traffic to get all the eyeballs you want onto your offers
Get your website the attention it deserves
Always know what's working!
INTRODUCING
Website Traffic School
Sneak Peek inside the membership...
THE CURRICULUM
What You'll Learn
No matter when you start, you'll be building up your four pillars of website traffic over time. You'll start with starting your spreadsheet to measure your traffic growth and then jump into the current topic! No overwhelm, start where we are and build from there. Each time the same topic comes around again, you can refine and deepen your strategy!
QUARTER ONE - January, February, March
Organic Inbound
Inbound marketing means that you're putting things out to attract leads to you. This is your social media posts, your blogging, your lives. Anything that is meant to entice people to take the first step to reach out to you.
Optimize your social platforms
Choose the best platforms to be on and get efficient with your posting schedule
How to use other people's Facebook groups to bring in leads
Blogging, SEO, YouTube, and Pinterest
QUARTER TWO - April, May, June
Partnership Traffic
This is traffic that comes from others in your network recommending you. It might be speaking as an expert on someone else's podcast or it might be cultivating an affiliate team.
Joining and maximizing networking groups
How to introduce yourself on Zoom
Pitching and tracking podcast guest opportunities
Setting up your own affiliate program
QUARTER THREE - July, August, September
Organic Outbound
Outbound marketing is reaching out to people such as sending a cold pitch, making a new connection on LinkedIn, and building realtionships in DMs.
Cold pitching and warm pitching
Organize your contacts and plan your follow-up
Reach out scripts
Selling in the DMs
QUARTER FOUR - October, November, December
Paid Traffic
Finally there's paid ads from social media to Pinterest to Google and more.
When to boost posts
Social media and Pinterest ads
Youtube and Google ads
What Russell Brunson says about optimizing funnels with paid traffic
01
SPREADSHEET FOR TRACKING PROGRESS
Your first step will be to download the tracking spreadsheet and you'll learn how to check your analytics to see where your traffic is coming from now, watch it grow, and check how well that traffic is converting to leads and clients!
02
TEMPLATES, SCRIPTS, AND GRAPHICS
Get detailed and outline each module and every lesson in the main part of the course. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam blandit, turpis at porta elementum, velit risus.
03
ENGAGEMENT PODS
Within the community you'll be able to get help boosting the organic reach of your posts by sharing your posts iwtht he community
PLUS, YOU'LL ALSO GET
GUEST EXPERTS
Each month we have a guest expert come in to speak on that month's topic
PRIVATE GROUP
Join the private community where we share our content, stay accountable, and cheer each other on.
CHALLENGES
Every week comes with a challenge related to the lesson so you are putting everything into action!
BEST VALUE (SAVE $100)
MOST FLEXIBLE
Speaker and Productivity Coach For Women
Clara Capano
I am very grateful for you. Thank you for all of your help and direction. All your little thoughts are just so smart. I just can’t even tell you how helpful it’s been, so thank you so much for everything. I am just feeling very very grateful for having you in my corner
Intuitive Guide and Tarot Reader
Candice Marand
Choosing Carolyn is the best decision I have ever made. She has a magical way of bringing everything together and I could never have created my website without her expertise.
Coach and Creator Of The Neurenlighten Method
Jodee Gibson
Carolyn is the real deal!
As a long-term entrepreneur, it's rare that you meet people who know exactly what you need, exactly how to do it, and exactly how to fold it right into your ongoing business without ever skipping a beat. Carolyn does exactly that.
MEET YOUR MENTOR
Carolyn Choate
Carolyn Choate is the founder of Financially Free Author.
She is known as the heart-guided sales funnel builder. She helps coaches, speakers, and authors leverage their books AFTER the launch to grow and scale their business.
She is the host of The Financially Free Author Show, has written books in a variety of genres, and was publishing during the wild west of ebook publishing when Kindle first came out. She loves all things marketing tech and systems!
Carolyn enjoys surprising people on Zoom with her knee-length hair and playing board games with her husband.
Frequently Asked Questions
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When does the membership begin and end?
You can start any time. Jump in where we are and layer in each traffic pillar over time. The same traffic pillars repeat each year so you can refine and deepen your use of that traffic source every time that quarter comes up again.
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Do I get lifetime access to the material?
No, you have access as long as you are paying the monthly membership fee of $50 (or pay ahead for the year for a discount). If you cancel you will maintain access until the end of the billing period you paid for.
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What’s the difference between this membership and all the other programs about website traffic?
Most courses, programs, and memberships focus on one particular kind of traffic. We all have our go-to comfort zones when it comes to how we bring people to our website and offers. This is a more complete program that helps you develop a strategy to utilize all four types of online traffic. You customize it to yourself as you go and you'll have a well-rounded traffic strategy rather than learning about only one type.
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What if I sign up for the membership and hate it?
You can cancel your recurring payment anytime, maintaining access until that billing period ends.
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