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Apply For Your Funnel By Friday

THE TRAFFIC SCHOOL

Build Your Unique

Website Traffic Strategy


A well-rounded website traffic plan includes strategies in each of four pillars: Organic Inbound (like SEO and social media), Organic Outbound (like selling in the DMs), Paid Traffic (like boosted posts), and Partnership Traffic (like collaboration and podcast guesting).

 

Each quarter in Traffic School we focus on one of these pillars, break it down into easy steps, and build out your killer traffic strategy.

 

Knowledge + Action!

ENROLL NOW

$50/mo includes: spreadsheets, templates, instructions, accountability threads, hot seat coaching, guest experts, challenges, and more. 

if you build it...you still need to bring people to it.

Is there a lack of action on your website?


Many online entrepreneurs struggle with getting enough people to their website (and then when people do come, they disappear without so much as a hello!)

 

If you have a website ready to collect leads, you need a traffic strategy. The best strategy is spread out among the four main types, but most of us are only utilizing one...the one that's in our comfort zone.

 

Traffic school is about helping you add in the other aspects of traffic so that your strategy is well-rounded and optimized to get you the results you want. 

 

And if you DON'T yet have a website ready to collect leads, you can check out my done-for-you in a day funnel builds here.

Before Traffic School:

Not sure where to put your marketing effort because you don't know what's working


Feel like you have so much awesome stuff that no one is seeing


Starting to wonder why you even have a website


How do I know if my funnels are working?

Enrolled In Traffic School:

Learn how to measure what's working and what's not and track your results


Utilize all four types of traffic to get all the eyeballs you want onto your offers


Get your website the attention it deserves


Always know what's working!

INTRODUCING

Website Traffic School

Sneak Peek inside the membership...

THE CURRICULUM

What You'll Learn

No matter when you start, you'll be building up your four pillars of website traffic over time. You'll start with starting your spreadsheet to measure your traffic growth and then jump into the current topic! No overwhelm, start where we are and build from there. Each time the same topic comes around again, you can refine and deepen your strategy!

QUARTER ONE - January, February, March

Organic Inbound

Inbound marketing means that you're putting things out to attract leads to you. This is your social media posts, your blogging, your lives. Anything that is meant to entice people to take the first step to reach out to you.

Optimize your social platforms


Choose the best platforms to be on and get efficient with your posting schedule


How to use other people's Facebook groups to bring in leads


Blogging, SEO, YouTube, and Pinterest

QUARTER TWO - April, May, June

Partnership Traffic

This is traffic that comes from others in your network recommending you. It might be speaking as an expert on someone else's podcast or it might be cultivating an affiliate team.

Joining and maximizing networking groups


How to introduce yourself on Zoom


Pitching and tracking podcast guest opportunities


Setting up your own affiliate program

QUARTER THREE - July, August, September

Organic Outbound

Outbound marketing is reaching out to people such as sending a cold pitch, making a new connection on LinkedIn, and building realtionships in DMs.

Cold pitching and warm pitching


Organize your contacts and plan your follow-up


Reach out scripts


Selling in the DMs

QUARTER FOUR - October, November, December

Paid Traffic

Finally there's paid ads from social media to Pinterest to Google and more.

When to boost posts


Social media and Pinterest ads


Youtube and Google ads


What Russell Brunson says about optimizing funnels with paid traffic

01

SPREADSHEET FOR TRACKING PROGRESS

Your first step will be to download the tracking spreadsheet and you'll learn how to check your analytics to see where your traffic is coming from now, watch it grow, and check how well that traffic is converting to leads and clients!


02

TEMPLATES, SCRIPTS, AND GRAPHICS

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03

ENGAGEMENT PODS

Within the community you'll be able to get help boosting the organic reach of your posts by sharing your posts iwtht he community


PLUS, YOU'LL ALSO GET

GUEST EXPERTS

Each month we have a guest expert come in to speak on that month's topic

PRIVATE GROUP

Join the private community where we share our content, stay accountable, and cheer each other on. 

CHALLENGES

Every week comes with a challenge related to the lesson so you are putting everything into action!

BEST VALUE (SAVE $100)

Pay Annually

$500


ENROLL NOW

MOST FLEXIBLE

Monthly Recurring Payment

$50


ENROLL NOW

Speaker and Productivity Coach For Women

Clara Capano

I am very grateful for you. Thank you for all of your help and direction. All your little thoughts are just so smart. I just can’t even tell you how helpful it’s been, so thank you so much for everything. I am just feeling very very grateful for having you in my corner


Intuitive Guide and Tarot Reader

Candice Marand

Choosing Carolyn is the best decision I have ever made. She has a magical way of bringing everything together and I could never have created my website without her expertise.


Coach and Creator Of The Neurenlighten Method 

Jodee Gibson

 

Carolyn is the real deal!

As a long-term entrepreneur, it's rare that you meet people who know exactly what you need, exactly how to do it, and exactly how to fold it right into your ongoing business without ever skipping a beat. Carolyn does exactly that.


MEET YOUR MENTOR

Carolyn Choate

Carolyn Choate is the founder of Financially Free Author. 

 

She is known as the heart-guided sales funnel builder. She helps coaches, speakers, and authors leverage their books AFTER the launch to grow and scale their business. 

 

She is the host of The Financially Free Author Show, has written books in a variety of genres, and was publishing during the wild west of ebook publishing when Kindle first came out. She loves all things marketing tech and systems!  

 

Carolyn enjoys surprising people on Zoom with her knee-length hair and playing board games with her husband.

 

Frequently Asked Questions

  • When does the membership begin and end?

    You can start any time. Jump in where we are and layer in each traffic pillar over time. The same traffic pillars repeat each year so you can refine and deepen your use of that traffic source every time that quarter comes up again.


  • Do I get lifetime access to the material?

    No, you have access as long as you are paying the monthly membership fee of $50 (or pay ahead for the year for a discount). If you cancel you will maintain access until the end of the billing period you paid for.


  • What’s the difference between this membership and all the other programs about website traffic?

    Most courses, programs, and memberships focus on one particular kind of traffic. We all have our go-to comfort zones when it comes to how we bring people to our website and offers. This is a more complete program that helps you develop a strategy to utilize all four types of online traffic. You customize it to yourself as you go and you'll have a well-rounded traffic strategy rather than learning about only one type.


  • What if I sign up for the membership and hate it?

    You can cancel your recurring payment anytime, maintaining access until that billing period ends.


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